A new wave of skincare innovation is sweeping through the beauty industry, with Beauty of Joseon leading the charge. Founded in 2016, this brand taps into ancient herbal remedies from Korea's Joseon dynasty, incorporating ingredients such as ginseng, green tea, and rice. This article explores the anti-ageing potential of rice-based skincare products, particularly focusing on a popular sunscreen from Beauty of Joseon. Through interviews with dermatologists Dr Simon Ourian and Dr Sina Ghadiri, we uncover the science behind rice’s skin-enhancing properties and its role within a comprehensive skincare regimen.

Rice has been praised by experts for its impressive ability to rejuvenate the skin. According to Dr Simon Ourian, known for treating celebrities like Kylie Jenner and Lady Gaga, rice provides a natural plumping effect that revitalises the complexion. Similarly, Dr Sina Ghadiri acknowledges the benefits of rice-derived products in an anti-ageing routine but cautions against relying solely on them. He suggests pairing these products with established ingredients such as retinoids, vitamin C, and peptides for optimal results. Moreover, rice extract offers soothing protection and can enhance sunblock efficacy while nourishing the skin.

The popularity of Beauty of Joseon’s rice-infused sunscreen stems from its unique formulation. Testimonials indicate that it effectively shields the skin from harmful UV rays while delivering long-term anti-ageing benefits. One tester, Lucy Smith, used the product daily over nine months under various weather conditions, observing its absorption rate, staying power, and impact on her complexion. The formula includes additional beneficial components like ginseng, green tea, and niacinamide, which contribute to overall skin health.

Lucy Smith, part of the IndyBest team since July 2020, brings credibility to her review through extensive experience in evaluating skincare products. Her expertise in sunscreen formulations and consultations with dermatology professionals ensure reliable assessments of products like Beauty of Joseon’s relief sun cream.

Beauty of Joseon continues to redefine skincare standards by blending traditional wisdom with modern science. Incorporating rice into their products not only addresses anti-ageing concerns but also promotes holistic skin care. As demonstrated by expert endorsements and real-world testing, these innovations offer promising solutions for individuals seeking effective and gentle skincare options.